Donor segmenting expands beyond demographics
As nonprofits plunge headlong into a holiday season filled with appeals, Giving Tuesday and special events, it’s a prime time to wish for better-segmented donor profiles. Creating those donor profiles...
View ArticleHow to Learn Local Facebook Ads for Free
Last month we taught a Local Facebook Ads Course live here in North Mississippi. We had a great group of participants and had several people approach us about taking the class via a webinar. We’re...
View ArticleWhy You Should be Using Facebook and Instagram Ads for Your Business
Facebook and Instagram ads have been on your newsfeed for some time now but even we can admit they’re beginning to lose their appeal and they’re becoming increasingly competitive. But just as newsfeed...
View ArticleHelp! My Competitor is Using My Company Name in Google Ads!
A friend from BNI, a networking group to which I belong, text me a few weeks ago about helping one of their clients with some digital advertising. We’ll call the client Zoom Medical Clinic. One of...
View ArticleHow do I choose my social media account name?
When I first began using Facebook ten years ago choosing my account name was an easy task. Luckily I was among the first 100 million users of the social media giant which meant my personal name was...
View ArticleHow to Rock Instagram During the Holidays
It’s the most wonderful time of the year to be on Instagram! If you’re an Insta regular, chances are your feed is already becoming filled with Christmas related posts from the friends and business you...
View ArticleOur Favorite Holiday Marketing Social Media Campaigns
What three words strike fear excitement in the hearts of advertising professionals?Holiday. Marketing. Campaign. via GIHY
View ArticleI have a video, now what do I do with it?
“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.“Great,” I replied as I began to sketch out how to organize various topics to create a...
View ArticleWhat Content marketing Analytics Are Actually Important?
The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s...
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